Personal branding is key to professional and career development. In today’s digital era, you need to have a strong brand in order to differentiate yourself from the masses. Numerous factors go into building a strong personal brand image, of which one such key element is your personal brand statement.
This article details what a personal brand statement is and how you can best use it to represent yourself.
What is a Personal Brand Statement? Why is it Important?
A personal brand statement is an introduction to you or your business. It is essentially a tool to capture the attention of prospective clients.
It is the first impression of you and what your services stand for.
This is why it is imperative to have a robust, catchy, and powerful brand statement – which represents you and your core values in the best way possible.
It is also exemplary information of what you are capable of doing and your achievements. It is a way to help potential clients to recognize your value quickly and use your services aptly.
A strong personal brand statement could make or break a business relationship. This is why coming up with a perfect one can be tricky. It highly depends on what field you are in and how branding works in your particular area of expertise.
A powerful brand statement is carefully curated to be bold, to the point, and as short as possible, as people tend to lose interest in long statements. It is a good practice to use words that evoke an emotional response and emphasize the most valuable quality of you or your business. This will get people easily interested in what you have to offer.
If you don’t know how to proceed, do not worry; we’ve got you covered. We have put together a few examples of powerful brand statements that will help you understand how to construct yours better.
Personal Brand Statement Examples to Inspire Your Own
“ I use the power of words to increase your online revenue.”
Now, this is a powerful statement for a copywriter. Wouldn’t you hire a copywriter who guarantees an increase in online revenue? This is what a good brand statement is comprised of, powerful, short, and catchy
“Helping socially inclusive brands impact &
empower more people using social media.”
This statement hits a unique, key point which is ‘socially inclusive service.’ Since most brands do not cover this area. This person has hit a key unique niche in digital marketing and social media. They have used this key niche to their advantage in this personal statement.
Conclusion
Feeling inspired yet? It is time to create your brand statement that stands out from the rest.
Follow the most successful people by building a good brand statement and working towards creating a strong, bold one. Just remember to keep it to the point, emphasize your best skills, and don’t forget to add what you can offer to the best of society.
Don’t wait around! Think of your personal brand statement today!
We have selected a number of personal branding tools and personal branding books that should help you in your research.