We spend a lot of time testing our products, our websites, our blogs but never our Social Presences…
It is something that sounds very logical and still I must say that I am guilty of not testing mine often.
I’m sharing this great post explaining how to test your Facebook page.
Why you need to be testing your Facebook page
Let me know if it worked for you…
Sultan
Socialbakers has published a new infographics showing the penetration of Facebook in the top 20 countries.The countries with the highest penetration rate are Canada, US, Taiwan (interesting surprise), Australia and Argentina.
The Next Web has a great article on the domination of Facebook on all social network
An impressive number is the growth in Asia. Asia with its 278 million users beats Europe (251 million).
The top 5 social networks worldwide are: Facebook, QZone, V Kontakte, Odnoklassniki, and Cloob.
Link to the original article: http://thenextweb.com/facebook/2013/01/02/world-map-of-top-social-networks-shows-just-five-left-facebook-dominates-127-out-of-137-countries/
Facebook launched a website specific for their “Preferred Marketing Developer” program.
I remember looking for information about the certification and found it hard to understand what the program was all about. The website lists +260 partners and allows you look for specific companies and/or countries.
Link to the site: http://www.facebook-pmdcenter.com/browse
Article on VentureBeat: Facebook announces new ‘Preferred Marketing Developer’ center | VentureBeat.
Facebook has released two blueprints for helping businesses become more social.
The company also commissioned a study that says firms want to be more social, but are having trouble executing. The study was conducted with 101 VP- and C-level marketing professionals and by interviewing 12 CEOs, CMOs, and VPs of marketing.
– 76% of marketing professionals surveyed agreed that social media is important for brand building
– 72 % agreed that it is important for customer loyalty.
– 59 % believed that companies that don’t fully embrace social media will not survive in the future.
– 71 % of marketing leaders surveyed believe companies can gain a competitive advantage through social media
– Only 33 percent currently have a long-term strategy for becoming a social business.
