Social Media 4 Business Twitter

Why you should not schedule tweets !

A Twitter account belonging to a journal associated with the National Rifle Association (@NRA_Rifleman) was sent out on Friday morning, a couple of hours after the killing in Colorado.

The tweet said:

What have we learned today: don’t do scheduled tweets…

More info on the Huffington Post website:

NRA Tweet: Pro-Gun Group Sends Out Unfortunate Message After Aurora Shooting UPDATED.

Social Media 4 Business

Erik Qualman video parody

Erik Qualman is a famous author of Social Media books. His Social Media Revolution video is a fantastic piece of information.

First take a look at the original, then at the parody.



Social Media Revolution Parody – YouTube.


Social business is important but only 33% of businesses have a long term vision

Facebook has released two blueprints for helping businesses become more social.
The company also commissioned a study that says firms want to be more social, but are having trouble executing. The study was conducted with 101 VP- and C-level marketing professionals and by interviewing 12 CEOs, CMOs, and VPs of marketing.

– 76% of marketing professionals surveyed agreed that social media is important for brand building
– 72 % agreed that it is important for customer loyalty.
– 59 % believed that companies that don’t fully embrace social media will not survive in the future.
– 71 % of marketing leaders surveyed believe companies can gain a competitive advantage through social media
– Only 33 percent currently have a long-term strategy for becoming a social business.


Social Media 4 Business

Richard Branson and Jamie Oliver Summit on Social Enterprise – adapt or die

Richard Branson is one of the most impressive entrepreneurs. I admire his way of creating businesses by doing things differently. I recommend his book: “Screw it, let’s do it!”

During his last Screw Business As Usual summit, the focus was on the social enterprise. The message was clear: Adapt to the social enterprise or die 😉

More info on the great article by The Guardian:

Big businesses risk losing out to social enterprises unless they adapt | Guardian Sustainable Business |


Facebook testing paid status update highlights

Interesting article about the tests being realized by Facebook to build a pay model.


Facebook testing paid status update highlights | Econsultancy.

Social Media 4 Business

All you need is Klout !

I just found out this great article on about what your Klout Score really means. For the ones that haven’t heard about it, your Klout Score measures your influence on the internet on a scale ranging from 1 to 100.


The author explains that more and more companies use your Klout score to rank their customers. He gives a number of examples including one of the Palms Casino Resort in Vegas.

At the Palms Casino Resort in Las Vegas last summer, clerks surreptitiously looked up guests’ Klout scores as they checked in. Some high scorers received instant room upgrades, sometimes without even being told why. According to Greg Cannon, the Palms’ former director of ecommerce, the initiative stirred up tremendous online buzz. He says that before its Klout experiment, the Palms had only the 17th-largest social-networking following among Las Vegas-based hotel-casinos. Afterward, it jumped up to third on Facebook and has one of the highest Klout scores among its peers.

I just checked my score and I have 48 ! Which is not too bad, but way too low compared to Justin Bieber who has the maximum score: 100.

Who has the biggest Klout ?

So, please like my articles, follow me on Twitter… Can’t wait to go to Vegas and get my room upgrades 🙂

Source: What Your Klout Score Really Means | Epicenter |


Facebook on a shopping spree

I was quite surprised that Facebook made a new acquisition in less than 4 days. This time Facebook acquired Tagtile, a startup that has developed an application and solution for loyalty card.

Loyalty cards applications are a very promising and exciting business. As most people, I love to get rewarded for purchasing stuff. But the problem is that I almost never use them. There are many reasons including the most obvious one that you end up with 30 different cards in your wallet making it look like a pocket bible.  Another reason, or the honest one that I forget to use it.

It is clear that Facebook has a lot of cash. I wonder what their new acquisitions will be…

Facebook acquires mobile loyalty reward startup Tagtile | ZDNet.

Social Media 4 Business

KLM loves Social Media

In this video, you will see a fantastic and creative campaign by KLM. A great example on how to use social media to build a stronger relationship with your customers.



Why Facebook bought Instagram: People use Facebook, People love Instagram

A great article by Tech Guru, Om Malik. He explains the reasons behind the purchase of Instagram by Facebook. The deal valued at 1 billion $ is one of the largest acquisitions of the last years.

Here is why Facebook bought Instagram — Tech News and Analysis.



Is Twitter useful ?

Someone told me that Twitter is a great way to shout in 140 characters meaningless messages to the world that no one cares about.

When I heard it I entirely agreed with that point of view. It was also the time when I saw a lot of friends updating their Facebook status with great messages such as “Ooh no it’s Monday” or “Coffee Time” or even better “Thanks God it’s Friday”. This level or Philosophy was way too complex for my simple brain. And I was scared to follow 1000 people telling me in short messages that they were going for lunch or that they came back from a coffee break.

Communication is about at least two people and a message. The message needs to be relevant while the two people (transmitter and receiver) need to care. If we take the assumption that the two people involved care because they are following each other. It means that the message needs to be useful, relevant or meaningful. This is why it is critical that all involved parties think about posting or sharing information.

If your message(s) are not relevant, your followers will start to ignore you. And nobody likes to be ignored (or at least not me 😉 )

I will try on my blog to cover topics or share insights that will help you make a better use of Twitter for yourself or for your business.