Facebook has released two blueprints for helping businesses become more social.
The company also commissioned a study that says firms want to be more social, but are having trouble executing. The study was conducted with 101 VP- and C-level marketing professionals and by interviewing 12 CEOs, CMOs, and VPs of marketing.
– 76% of marketing professionals surveyed agreed that social media is important for brand building
– 72 % agreed that it is important for customer loyalty.
– 59 % believed that companies that don’t fully embrace social media will not survive in the future.
– 71 % of marketing leaders surveyed believe companies can gain a competitive advantage through social media
– Only 33 percent currently have a long-term strategy for becoming a social business.
I just found out this great article on Wired.com about what your Klout Score really means. For the ones that haven’t heard about it, your Klout Score measures your influence on the internet on a scale ranging from 1 to 100.
The author explains that more and more companies use your Klout score to rank their customers. He gives a number of examples including one of the Palms Casino Resort in Vegas.
At the Palms Casino Resort in Las Vegas last summer, clerks surreptitiously looked up guests’ Klout scores as they checked in. Some high scorers received instant room upgrades, sometimes without even being told why. According to Greg Cannon, the Palms’ former director of ecommerce, the initiative stirred up tremendous online buzz. He says that before its Klout experiment, the Palms had only the 17th-largest social-networking following among Las Vegas-based hotel-casinos. Afterward, it jumped up to third on Facebook and has one of the highest Klout scores among its peers.
I just checked my score and I have 48 ! Which is not too bad, but way too low compared to Justin Bieber who has the maximum score: 100.
So, please like my articles, follow me on Twitter… Can’t wait to go to Vegas and get my room upgrades 🙂
I was quite surprised that Facebook made a new acquisition in less than 4 days. This time Facebook acquired Tagtile, a startup that has developed an application and solution for loyalty card.
Loyalty cards applications are a very promising and exciting business. As most people, I love to get rewarded for purchasing stuff. But the problem is that I almost never use them. There are many reasons including the most obvious one that you end up with 30 different cards in your wallet making it look like a pocket bible. Another reason, or the honest one that I forget to use it.
It is clear that Facebook has a lot of cash. I wonder what their new acquisitions will be…
Someone told me that Twitter is a great way to shout in 140 characters meaningless messages to the world that no one cares about.
When I heard it I entirely agreed with that point of view. It was also the time when I saw a lot of friends updating their Facebook status with great messages such as “Ooh no it’s Monday” or “Coffee Time” or even better “Thanks God it’s Friday”. This level or Philosophy was way too complex for my simple brain. And I was scared to follow 1000 people telling me in short messages that they were going for lunch or that they came back from a coffee break.
Communication is about at least two people and a message. The message needs to be relevant while the two people (transmitter and receiver) need to care. If we take the assumption that the two people involved care because they are following each other. It means that the message needs to be useful, relevant or meaningful. This is why it is critical that all involved parties think about posting or sharing information.
If your message(s) are not relevant, your followers will start to ignore you. And nobody likes to be ignored (or at least not me 😉 )
I will try on my blog to cover topics or share insights that will help you make a better use of Twitter for yourself or for your business.
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