Categories
Facebook Social Media 4 Business

Your Facebook organic posts views will decline !

“Your Facebook organic posts views will decline !” and “Buy some Facebook ads if you want to be seen”. This is the summary of the post on the Facebook for Business page describing the changes to the Post algorythm:

People are connecting and sharing more than ever. On a given day, when someone visits News Feed, there are an average of 1,500 possible stories we can show.

As a result, competition for each News Feed story is increasing. Because the content in News Feed is always changing, and we’re seeing more people sharing more content, pages will likely see changes in distribution. For many pages, this includes a decline in organic reach. We expect this trend to continue as the competition for each story remains strong and we focus on quality.

As the dynamic nature of News Feed continues to follow people’s patterns of sharing, page owners should continue using the most effective strategy to reach the right people: a combination of engaging page posts and advertising to promote your message more broadly. Advertising lets pages reach the fans they already have, and find new customers, as well. The fans you have matter. In addition to being some of the most loyal customers, fans also make the advertising on Facebook even more effective.

Ultimately, what’s good for people on Facebook is good for the businesses that use Facebook to reach and engage them. One of the ways we maintain a good balance between the two is by making sure News Feed is as interesting and timely as possible. We’ll continue to provide updates about how News Feed works, so stay tuned.

While I understand the reason behind the move: Facebook doesn’t want to be a like a highway full of billboards. It will make it harder and harder for organisations to justify the use of Facebook to engage with fans and customers. Companies will need to increase their budgets for ads and sponsored posts on the site.

Source: http://allfacebook.com/pages-organic-reach-decline-news-feed-algorithm_b127398

Categories
Facebook

When to tweet and to post ? When people are paying attention ;-)

See on Scoop.itSocial Media Advertising

When is the best time to tweet, best time to post to Facebook or the best time to send emails or best time to publish blogposts? We found out today:

Sultan Semlali‘s insight:

Another interesting article on the best times to tweet and post

See on blog.bufferapp.com

Categories
Facebook

Best practives: How to Conquer ‘The Big 3’ Social Media Networks

See on Scoop.itSocial Media Advertising

Learn how to dominate social media marketing with this actionable presentation adapted from HubSpot’s #INBOUND13 conference.

Sultan Semlali‘s insight:

Wanna dominate the web. This is a great bible !

See on www.slideshare.net

Categories
Facebook

Three Deadly Reasons Most Websites Fail

See on Scoop.itSocial Customer Service

Web Sites – Although websites were introduced over 20 years ago, the vast majority still function on old-school paradigms. Here’s where most websites are getting it wrong—and how you can get it right …

Sultan Semlali‘s insight:

72% of the websites fail to attract visitors and to convert buyers… This number is shockingly high.

Great article to read and wonder if your site is doing a good job…

See on www.marketingprofs.com

Categories
Facebook

Your Facebook post is not eternal !

See on Scoop.itSocial Customer Service

Facebook recently revealed that readers can see a potential of 1,500 posts from friends, pages and people they’re following in News Feed, and prior to changes in the News Feed algorithm, people only saw about 57 percent of possible stories.……

Sultan Semlali‘s insight:

Facebook has recently updated their News Feed algorythm. This article looks at the lifespan of a Facebook post.

If you’re smart enough to understand the lifespan, you can manage better engagement rates for your pages.

See on www.insidefacebook.com

Categories
Facebook

Is Facebook and Twitter Marketing the same thing ?

See on Scoop.itSocial Media Advertising

Sultan Semlali‘s insight:

This article outlines the key differences between Twitter and Facebook Marketing. Great material for your social strategy.

 

On a funny note, it is also very useful if your manager asks you: "Twitter and Facebook it’s the same no ? It’s all on the screen thing, the… computer, you know you call it the internet !" 

 

Anyway, if this is what your manager tells you and you are in charge of social, find a new job ;-))))

See on www.business2community.com

Categories
Facebook

Africa and Social Media – infographic

See on Scoop.itSocial Media Advertising

Social Business Practices Of Africa’s Top 200 Companies [INFOGRAPHIC]

Sultan Semlali‘s insight:

The second most populated continent in the world is often overlooked from a social media perspective. This great infographic looks at the key brands in Africa and how they engage and perform.

See on www.mediabistro.com

Categories
Facebook

How Pinterest Drives Retail Traffic

See on Scoop.itSocial Media Advertising

5 tips: Here’s how social media sells… Pinterest isn’t just for sharing photos of delicious recipes or crafts anymore. Check out this infographic to see how retailers are driving traffic to their brick and mortar locations using Pinterest….When it comes to social media, there is an ongoing focus on driving traffic to your digital home bases and outposts such as websites, blogs, and social networks. But how about using these channels to drive traffic to your physical store?In a recent post on Harvard Business Review, Alexandra Samuel presents a series of data-driven Pinterest tactics that drive sales to brick and mortar retail locations. These findings are part of larger study, From Social to Sale: 8 Questions to Ask Your Customers, that offers some great insight on the factors that impact consumer social purchasing decisions.This infographic summarizes the 5 key tactics that retailers can use to help drive in-store traffic.

Sultan Semlali‘s insight:

Great tips on how to leverage Pinterest to drive Retail Traffic !

See on www.socialmediaexplorer.com

Categories
Facebook

Want Revenue and Loyalty ? Use Social Customer Service – Infographic

See on Scoop.itSocial Customer Service

How the integration of social media into your customer care can help you turn new revenue to your business

Sultan Semlali‘s insight:

Great infographics on what Social Customer Service can mean to your organisation. One key learning, make sure your organisation is aligned to the objective ! 71% of customers expect an answer in 5 minutes !

 

 

See on socialmouths.com

Categories
Facebook Social Media 4 Business

It’s time to test your Facebook page

We spend a lot of time testing our products, our websites, our blogs but never our Social Presences…
It is something that sounds very logical and still I must say that I am guilty of not testing mine often.
I’m sharing this great post explaining how to test your Facebook page.

Why you need to be testing your Facebook page

Let me know if it worked for you…

Sultan