Socialbakers has published a new infographics showing the penetration of Facebook in the top 20 countries.The countries with the highest penetration rate are Canada, US, Taiwan (interesting surprise), Australia and Argentina.
The Next Web has a great article on the domination of Facebook on all social network
An impressive number is the growth in Asia. Asia with its 278 million users beats Europe (251 million).
MIT did an amazing study on 8 ways to increase engagement on your Facebook wall. Here are the 8 key ideas:
1. Express yourself through photos.
2. Be topical. Keep up with the times.
3. Don’t hesitate to be in your face.
4. Share the validation.
5. Educate the fans.
6. Humanize the brand.
7. Humor is the best social medicine.
8. Ask to be “liked.”
Facebook launched a website specific for their “Preferred Marketing Developer” program.
I remember looking for information about the certification and found it hard to understand what the program was all about. The website lists +260 partners and allows you look for specific companies and/or countries.
Link to the site: http://www.facebook-pmdcenter.com/browse
Article on VentureBeat: Facebook announces new ‘Preferred Marketing Developer’ center | VentureBeat.
Here is a great article by Mike Lazerow, founder of Buddy Media and Serial Entrepreneur on Social Media Command Centers.
Social Media Command Centers are used by key organisations such as Nestle, Red Cross, Gatorade or Clemson University.
More than a Social Media tool these Command Centers are a clear commitment from these organisation to Social Media.
My colleague Jeff Cohen, author of the B2B Social Media Book, shared with me this great resource.This study shows a couple of great ideas:
- More than 90% of the B2B Social Media marketeers have a content strategy
- LinkedIn, Twitter and Facebook are the main social networks for B2B marketing
- 33% of the marketing budget is spent on content marketing
A Twitter account belonging to a journal associated with the National Rifle Association (@NRA_Rifleman) was sent out on Friday morning, a couple of hours after the killing in Colorado.
The tweet said:
What have we learned today: don’t do scheduled tweets…
More info on the Huffington Post website:
Erik Qualman is a famous author of Social Media books. His Social Media Revolution video is a fantastic piece of information.
First take a look at the original, then at the parody.
Facebook has released two blueprints for helping businesses become more social.
The company also commissioned a study that says firms want to be more social, but are having trouble executing. The study was conducted with 101 VP- and C-level marketing professionals and by interviewing 12 CEOs, CMOs, and VPs of marketing.
– 76% of marketing professionals surveyed agreed that social media is important for brand building
– 72 % agreed that it is important for customer loyalty.
– 59 % believed that companies that don’t fully embrace social media will not survive in the future.
– 71 % of marketing leaders surveyed believe companies can gain a competitive advantage through social media
– Only 33 percent currently have a long-term strategy for becoming a social business.
Richard Branson is one of the most impressive entrepreneurs. I admire his way of creating businesses by doing things differently. I recommend his book: “Screw it, let’s do it!”
During his last Screw Business As Usual summit, the focus was on the social enterprise. The message was clear: Adapt to the social enterprise or die 😉
More info on the great article by The Guardian: