Facebook penetration rates infographic

Socialbakers has published a new infographics showing the penetration of Facebook in the top 20 countries.The countries with the highest penetration rate are Canada, US, Taiwan (interesting surprise), Australia and Argentina.

Socialbakers infographic reveals global Facebook penetration rates | mediaME

Facebook Social Media 4 Business

Facebook leads the market in 127 countries

The Next Web has a great article on the domination of Facebook on all social network

An impressive number is the growth in Asia. Asia with its 278 million users beats Europe (251 million).

The top 5 social networks worldwide are: Facebook, QZone, V Kontakte, Odnoklassniki, and Cloob.

World map of top social networks shows just five left, Facebook dominates 127 out of 137 countries - The Next Web

Link to the original article:


Facebook Social Media 4 Business

8 tips to increase brand engagement on Facebook

MIT did an amazing study on 8 ways to increase engagement on your Facebook wall. Here are the 8 key ideas:

1. Express yourself through photos.


2. Be topical. Keep up with the times.


3. Don’t hesitate to be in your face.

4. Share the validation.


5. Educate the fans.


6. Humanize the brand.


7. Humor is the best social medicine.

8. Ask to be “liked.”

Original article: How to Create Brand Engagement on Facebook.


Facebook announces new ‘Preferred Marketing Developer’ center

Facebook launched a website specific for their “Preferred Marketing Developer” program.

I remember looking for information about the certification and found it hard to understand what the program was all about. The website lists +260 partners and allows you look for specific companies and/or countries.

Link to the site:

Article on VentureBeat: Facebook announces new ‘Preferred Marketing Developer’ center | VentureBeat.

Social Media 4 Business

Social Media Command Center article by Mike Lazerow

Here is a great article by Mike Lazerow, founder of Buddy Media and Serial Entrepreneur on Social Media Command Centers.

Social Media Command Centers are used by key organisations such as Nestle, Red Cross, Gatorade or Clemson University.

More than a Social Media tool these Command Centers are a clear commitment from these organisation to Social Media.

Article: Examples of Social Media Command Centers for the World’s Largest Brands – Salesforce Marketing Cloud.

Social Media 4 Business

Social Media for Business Content Marketing Benchmarks Study

My colleague Jeff Cohen, author of the B2B Social Media Book, shared with me this great resource.This study shows a couple of great ideas:

  • More than 90% of the B2B Social Media marketeers have a content strategy
  • LinkedIn, Twitter and Facebook are the main social networks for B2B marketing
  • 33% of the marketing budget is spent on content marketing

B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America from MarketingProfs
MarketingProfs ia fantastic go to resource for Social Media Marketing.I strongly recommend to register for their newsletter.
Social Media 4 Business Twitter

Why you should not schedule tweets !

A Twitter account belonging to a journal associated with the National Rifle Association (@NRA_Rifleman) was sent out on Friday morning, a couple of hours after the killing in Colorado.

The tweet said:

What have we learned today: don’t do scheduled tweets…

More info on the Huffington Post website:

NRA Tweet: Pro-Gun Group Sends Out Unfortunate Message After Aurora Shooting UPDATED.

Social Media 4 Business

Erik Qualman video parody

Erik Qualman is a famous author of Social Media books. His Social Media Revolution video is a fantastic piece of information.

First take a look at the original, then at the parody.



Social Media Revolution Parody – YouTube.


Social business is important but only 33% of businesses have a long term vision

Facebook has released two blueprints for helping businesses become more social.
The company also commissioned a study that says firms want to be more social, but are having trouble executing. The study was conducted with 101 VP- and C-level marketing professionals and by interviewing 12 CEOs, CMOs, and VPs of marketing.

– 76% of marketing professionals surveyed agreed that social media is important for brand building
– 72 % agreed that it is important for customer loyalty.
– 59 % believed that companies that don’t fully embrace social media will not survive in the future.
– 71 % of marketing leaders surveyed believe companies can gain a competitive advantage through social media
– Only 33 percent currently have a long-term strategy for becoming a social business.


Social Media 4 Business

Richard Branson and Jamie Oliver Summit on Social Enterprise – adapt or die

Richard Branson is one of the most impressive entrepreneurs. I admire his way of creating businesses by doing things differently. I recommend his book: “Screw it, let’s do it!”

During his last Screw Business As Usual summit, the focus was on the social enterprise. The message was clear: Adapt to the social enterprise or die 😉

More info on the great article by The Guardian:

Big businesses risk losing out to social enterprises unless they adapt | Guardian Sustainable Business |