Pimp Your LinkedIn Profile – Tips On How to Make Your LinkedIn Profile Stand Out

Improving your LinkedIn profile is relatively easy and not time-consuming. It just might make the difference between your employment and continued unemployment. LinkedIn has become the first place employers fish for recruits. Unfortunately, a lot of people have a LinkedIn profile with poor or limited information on it. This works greatly to their disadvantage.

You can use these 5 tips to make a quick improvement.

  1. Use a professional photo.

According to LinkedIn, adding a profile photo makes your profile seven times more likely to be found in searches. The importance of your LinkedIn profile photo is to show you confidence and professionalism. Profiles with no photo are perceived as incomplete and/or dormant and have little chance of being viewed. Try as much as possible to avoid using the wrong type of photos. Remove that cropped photo of yourself at a party even though you look really good there. Photos with pets, kids, and partners are inappropriate in the depiction of professionalism.

Remember, LinkedIn is a professional networking site for businesses, so use a photo that reflects a professional business image.

  1. Create an informative headline and include your industry and location.

Your headline is most likely the very first thing people study when viewing your profile for the first time. First impressions last a lifetime, so you don’t want to mishandle this.

You have 120 characters available to you in your headline to tell potential employers what you do, and most importantly, who you are. So don’t use just your job title, add your area of specialization as well. If for example you are a Project Manager who works primarily in construction, you would agree that “Project Manager with 10+ years in Construction” would have a more powerful effect than “Project Manager”.

Inclusion of your current location is also of vital importance. Always remember to update after relocation.

  1. Add your current position and previous work history.

LinkedIn states that adding your two most recent job positions makes your profile twelve times more likely to be found. You’ve probably learned that you wouldn’t rank in a LinkedIn search result without a current job. There’s no need to panic. Although adding ‘unemployed’ or ‘in transmission’ to your profile can work against you, an apt description of your previously held positions is still pertinent and can go a long way. It explains to your potential employer, your level of ability.

Remember this is not a resume, so don’t go overboard with previous work details. If you must mention your accolades, do so subtly unless you are a recent graduate with very little experience. Avoid adding jobs you had as an undergraduate in this regard. If you’ve been out of college or the university for a while, listing internships is probably unnecessary.

You might also include any board or volunteer position that may be of interest to you.

  1. Get Connected.

LinkedIn requires you to have at least fifty connections in order to achieve a complete profile. LinkedIn has made it very easy to find people to add to your network. Seeing that it is a professional network, it is important that you use it to your advantage to keep up with colleagues at work, colleagues from previous work, as well as college or university classmates. Depending on your company size, you can connect with just your department or to other departments of the organization as well. Another way of connecting is to upload contacts from Outlook, Hotmail, Gmail, etc., by logging into your personal email and seeing who has a LinkedIn profile.

One piece of often-ignored advice you should follow is to be sure to write a personal message when you send out invitations for connection. Try to give some context to the association as well.

  1. Customize your LinkedIn URL

Exactly like any other social network, you are given a long (and impersonal) URL link after registration. There is no harm in keeping this URL, but it isn’t exactly helpful either. Which looks more business-like or professional between these two: Roberts129076 or AndrewRoberts?

In these simple steps, change your current URL to better reflect your professionalism:

  1. Click the “Me” icon at the top of your LinkedIn homepage
  2. Click “View profile”
  3. On your profile page, click “Edit public profile & URL” on the right rail
  4. Under “Edit URL” in the right rail, click the “Edit” icon next to your public profile URL. It’ll be an address that looks
  5. Type the last part of your new custom URL in the text box
  6. Click save

Work through these ideas, building from one to the other, and you’ll find that you can make progress quickly. Flex the full advantages of your LinkedIn profile, and you’ll be amazed how much of a difference it can make to you and your business.

Good luck!

Social Media 4 Business

Pimp Your Resume – Tips on How to Make Your Resume Stand Out

So you’ve seen your dream job vacancy, but you’re dreaded because you might end up sending your CV into a black hole. So how do you make your CV stand out to command attention? It might quirk you to learn that a few simple things can make or mar your CV’s appeal. These include:


The sans-serif font choices including Verdana, Aerial, Trebuchet, and Tahoma have become the norm for appealing CVs these days. These fonts, which are popularly known to have no “feet”, are the sleekest, clearest font choices today. But the serif fonts aren’t total taboos either, as they still find favor among very traditional employers who still prefer these fonts because they find wide use in traditional prints and newspapers.


There is more freedom of choice for this parameter, as any text size between 9pts and 12pts is suitable for a standard CV. Note here that the choice font also determines the appropriate text size. 10pts or 11point fits most fonts. Headings must come in font sizes larger than that of the rest of the texts so they can stand out and guide the reader appropriately.


Write certain parts of your resume in bold or italics to highlight their greater significance. These parts might include job titles, years of experience, as well as the various subheadings. However, one way to get it all wrong is to apply the style changes inconsistently, like using UPPERCASE lettering for just one or only some of the subheadings. The spacing and punctuation must also be consistent throughout.


Like the above-mentioned parameters, margins can have a huge impact on your CV’s readability. The margin determines the size of the white space bordering the body of the text, and can therefore determine the length of the copy. By choosing the right font-size, you can avoid extending the text by just one or two lines into another page. Use a margin size of anything between 0.5” and 1”, and maintain consistency in size choice for all four sides.

You don’t have to struggle with getting it right with indents, even if you’ve not quite gotten the hangs of the tab settings. The trick is to ensure that all indents are properly vertically aligned down the page. Also ensure that if indents are applied on bullets lists, they are applied consistently throughout.


By paying attention appropriately to the parameters outlined above while composing your CV, you can make your CV stand out from a sea of entries. The catch here is to make the CV as readable as possible so employees can easily spot and read through your CV from a pile of CVs. It’s also advisable to use hyperlinks that lead to relevant web pages like your social media accounts and website. Also, you must ensure that every word counts.

cv resume

7 Tips for Creating a Resume That Stands Out

Job recruiters are assessing hundreds of resumes at the same time, and in some cases, thousands. So you shouldn’t expect them to spend much time on your resume. In fact, it has been noticed that they only spend about 25 seconds on each resume. This means that you must make a great and instant impression on your recruiter with your resume. To make a great impression, you must provide the right content, and to make an instant positive impression, you must have an attractive layout.

  1. Keep it simple. Having an attractive layout is not necessarily making over-the-top designs. Even if you’re a graphic designer and applying for a job in the design field, you must still make your resume simple. Save your fancy formatting for your portfolio. The reason why a simple format is crucial is that it is easier for the ATS (Application Tracking System) to screen your resume and easier for recruiters to read it.
  2. Use a basic font. The best fonts to use are simple fonts like Time New Roman, San Serif, Arial, or Calibri. Be sure to use a readable font, ideally a font having a size between 10 to 12 points. Use bold and italics to highlight employers and job titles.
  3. Send tailored resume. Don’t send the same resume for all applications! Different jobs require different contents no matter how related they are. So, you must tailor your resume to each job listing. No matter how patiently your recruiter views your default resume, it will feel off, because you’ve not have reflected the job-specific skills highlighted in the job posting.
  4. Focus on your accomplishments. Focus your resume on what you achieved in each job, not the office you occupied. Your employer wants to know what you accomplished and how they might benefit from your experience, not just what you did.
  5. Include your most relevant skills. Sometimes when you’re applying for a job, the position is not a perfect fit but an interesting option. In this case, include as many as possible relevant skills and as less as possible irrelevant skills. Include keywords, that is, those skills and attributes that have been listed on your employer’s posting.
  6. Save it as PDF. Saving your resume after editing as PDF is crucial to preventing such errors as funky formatting or recruiters seeing a garbled mess. Microsoft Words of different years particularly have a way of disorganizing contents. If you created your content on a Microsoft Word of a particular year, and your recruiter used a Microsoft Word of a different year for the review, they’ll likely see a garbled mess.
  7. Add a cover letter. Always add a cover letter along with your resume. Your cover letter communicates to your employer that you have a certain level of education. It is also where you get to communicate with your employer on a personal level. Your employer wants to be communicated to, particularly to listen to you tell them why you’re a good fit.


All in all, in addition to your resume containing the right information, it must be appealing to the eye. If you apply the suggestions above carefully, you’ll stand a better chance of landing your next job application.

Facebook Social Media 4 Business

Your Facebook organic posts views will decline !

“Your Facebook organic posts views will decline !” and “Buy some Facebook ads if you want to be seen”. This is the summary of the post on the Facebook for Business page describing the changes to the Post algorythm:

People are connecting and sharing more than ever. On a given day, when someone visits News Feed, there are an average of 1,500 possible stories we can show.

As a result, competition for each News Feed story is increasing. Because the content in News Feed is always changing, and we’re seeing more people sharing more content, pages will likely see changes in distribution. For many pages, this includes a decline in organic reach. We expect this trend to continue as the competition for each story remains strong and we focus on quality.

As the dynamic nature of News Feed continues to follow people’s patterns of sharing, page owners should continue using the most effective strategy to reach the right people: a combination of engaging page posts and advertising to promote your message more broadly. Advertising lets pages reach the fans they already have, and find new customers, as well. The fans you have matter. In addition to being some of the most loyal customers, fans also make the advertising on Facebook even more effective.

Ultimately, what’s good for people on Facebook is good for the businesses that use Facebook to reach and engage them. One of the ways we maintain a good balance between the two is by making sure News Feed is as interesting and timely as possible. We’ll continue to provide updates about how News Feed works, so stay tuned.

While I understand the reason behind the move: Facebook doesn’t want to be a like a highway full of billboards. It will make it harder and harder for organisations to justify the use of Facebook to engage with fans and customers. Companies will need to increase their budgets for ads and sponsored posts on the site.


Email Marketing

Gmail caching images – how to deal with it

Gmail changed the way how it deals with images. It caches the images of the emails you are sending. This change has a huge impact on the measurement of your email marketing campaigns.

Philip Storey, analysed the changes and made a post on econsultancy. Here is an extract from the article:

  1. You will not be able to track Gmail opens beyond the first open. Here’s an example scenario: opens an email from you. If then goes back to that email and opens it for a second time, it will not be tracked on the second open or any future opens.Only the first instance of the open will be reported. Therefore, you may experience a lower gross open rate.
  2. Location-based live content is likely to be inaccurate, as this is image-based.Currently, all geolocation content is showing as a Google server address, rather than the realtime location on the recipient, even on first open.We are seeing this already, in all locations worldwide.
  3. Countdown timers that are fetched in real-time, will not update and fetch the new image upon the second time the email is opened. The original image will be shown again. This is currently not affecting users in the UK, but that is likely to be because Google are still rolling this out.
  4. Any analytics-based tracking by platform (webmail, desktop, mobile), and device will likely only count the first open in Gmail, rather than all of the opens.
  5. If you want to make a change to an image in an email that you have already sent out, perhaps because there is an error, you can of course overwrite the image in your ESP platform. However, Gmail recipients will not see the new image – just the old one.

My conclusion:

After the changes made to the gmail client (tabs sorting automatically emails), Using a simple email blast and measuring the ones that were opened IS NOT the way to go. Email marketeers should spend some time working on highly personalised emails. Start a conversation with your customers by sending them highly personalised emails. You will then be able to measure the open rate and the conversions.

What do you think ?

Facebook Social Media 4 Business

It’s time to test your Facebook page

We spend a lot of time testing our products, our websites, our blogs but never our Social Presences…
It is something that sounds very logical and still I must say that I am guilty of not testing mine often.
I’m sharing this great post explaining how to test your Facebook page.

Why you need to be testing your Facebook page

Let me know if it worked for you…


Social Media 4 Business

Need help in writing your social media policy ?

Now that your organisation understands the importance of social, you decide to put in place a social media policy. You need to educate your employees on how to use Social Media and what are the implications for the company. Your policy needs to be comprehensive but not too complex.

Shannon Johnson has written a great article explaining how to craft a social media policy that is useful. The 7 key elements are:

  1. Identify the Purpose
  2. Sync with Established Corporate Principles
  3. Get Approval from Legal, IT, HR and the Executive Team
  4. Write in Plain English
  5. Conform to Your Company Culture
  6. Make it as Brief as Possible
  7. Direct Employees to More Information

Here are some additional useful resources.

Hope you will find the material useful.


Facebook Social Media 4 Business Twitter

Social Media Command Center at #CES2013

Salesforce has posted a video showcasing the Social Media Command Center at #CES2013.


The Social Media Command Center has been a huge success during CES 2013

Media Buzz:
“With an impressive setup on the trade show floor, Salesforce and the CEA are making sense of the more than 150,000 social mentions about CES each day….Salesforce has tracked more than 3.4 million conversations about CES to date, Peachey said, which explains why the company has brought a small army to help it react to the onslaught of reactions in real time.” – CNET


Facebook Social Media 4 Business

Key learnings from #2013CES Social Media Conversations

The Marketing Cloud team shared the final report on Social Media trends during CES 2013.

CES 2013 – Final Social Media Data Report from Salesforce Marketing Cloud

Link to the article: #2013CES Social Media Conversation: What Happens in Vegas Gets Tweeted – Salesforce Marketing Cloud.

Facebook Twitter

Social Data Report from Day 1 at CES


CES data report Day 1 from Salesforce Marketing Cloud