Author: Sultan

Customer buying decisions are greatly impacted by Social Media. 

– 47% of consumers would first check for a social channel to interact with a brand

– 71% of customers who had great customer service would recommend the brand to a friend

– The 6 people team at @Comcastcares has more than 45k followers 

My favorite stats from this article are:

– Women spend 30% more time on social networking sites than men (comScore) 

– 40% of time on Facebook is spent on the newsfeed while only 12% is spent on profile and brand pages (comScore)

– Social networks dominate internet usage, with 20% of PC time and 30% of mobile time spent on them.(Nielsen) 

– Almost half of online customers expect brands to provide customer service on Facebook, but only 23% provide it. Interestingly, much less people (only 17%) expect great customer service from Twitter. (emarketer) 

– The majority of the CEOs said that social media will be the most important technology channel used by companies to engage with their customers within three to five years. (IBM)

– 60% of financial Advisers have daily contact with clients through social media, some likely flouting their firms’ current policies against this type of activity.(Accenture) Tweet This Stat!

– Twitter ad revenue to near $1 billion in 2014. According to the new forecast, more than half of Twitter’s ad revenues—about 53%—will come from mobile advertising this year, up from virtually no ad revenue from mobile in 2011.(eMarketer) 

– Nearly three-quarters (70%) of brand marketers plan to increase their use of social media in 2013, followed closely by mobile advertising (69%) and video advertising (64%).(Nielsen)

Another example of how important sense of humor can be a great driver of better relationships with your customers…

Great infographics on why and how small companies need to use Social Media. Capture the voice of the customer, engage with them and provide amazing customer experience.