Building a strong personal brands that explains who we are and what we stand for is easier said than done. Especially in these days when we are working remotely and only meet people via Zoom. Luckily there are many great personal branding books available.
We have looked for 5 great books that can inspire you and also guide you on your way.
Digital You: Real Personal Branding in the Virtual Age
In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st-century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it’s about being selectively famous. It’s about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy.
Available on Amazon or in your favorite book store.
Getting Your Personal Brand Story Straight: ten exercises to help you get clear on the story you want to tell
One of the hardest questions to answer is: tell me about you. When I get asked this question, I usually blank as I don’t know where to start.
Joanne Tombrakis has created a workbook that will help you get clear on the story you want to tell.
When you’re crystal clear on the story you want to tell you’re on the road to a successful personal brand!It’s also the place where most of us trip up. The purpose of the ten exercises in this workbook is to assist you in the process. Be forewarned this will not be easy. Some of the exercises may be more challenging than others. At times you may feel that you’ve already answered a question. That’s done intentionally to help you really hone in on the essence of your brand story. But if you’re willing to invest your time in the work, at the end you will have the information you need to get your personal brand story straight both online and offline.
Business Model You: A One-Page Method For Reinventing Your Career
This is one of my all-time favourites. This personal branding book is repurposing the one-page business model to create your personal business model.
This book shows readers how to:
- Understand business model thinking and diagram their current personal business model
- Understand the value of their skills in the marketplace and define their purpose
- Articulate a vision for change
- Create a new personal business model harmonized with that vision, and most important, test and implement the new model
When you implement the one-page tool from Business Model You, you create a game-changing business model for your life and career.
Check it out on Amazon
LinkedIn Profile Optimization For Dummies
This Personal Branding Book will help you give your LinkedIn profile the makeover it deserves—and get the attention you deserve
Look at your profile: you know it could be a little better. Too many LinkedIn users are just posting a basic resume and hoping for the offers to come flooding in, missing out on the incredible opportunity the platform offers to properly showcase their talents, products, and services to 610 million professionals in over 200 countries. LinkedIn is way more than a resume tool—to display your professional past and present—it’s also your career future and personal brand. Used to its fullest extent, it helps you demonstrate the unique value and culture you provide, the skills and aspirations that make you different, to get the outcomes you truly want.
Check it out on Amazon
Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.
Available on Amazon